More than half of Millennials and Gen Zs feel that social media platforms are an essential source for their purchasing decisions. Now, you can't consider marketing your product without first considering how to use social media to reach your target customers.

Then, how can you reach these people? There are three ways to do this.

The first one is to develop your own organic social media channel to reach your consumers. Large brands invest a lot of effort in building a close relationship with their consumers through their own social profiles, and some of them are quite successful. However, creating a brand channel on social media and maintaining it requires a significant amount of work. However, if you don't do a good job of generating the proper content and interacting with your audience, today's social-savvy consumers will look elsewhere. It's worth noting that, even if you have millions of followers, you'll eventually need to explore other methods to reach potential customers beyond your organic reach.

Second, you may use social media advertisements to reach your target consumers. Facebook/Instagram Ads, YouTube Ads, and TikTok Ads provide a wealth of options for businesses to run ads on their social media in order to reach their specific customers. The difficulty for small companies is to continue creating assets that work while also testing and optimizing for the best results.

The third option is to collaborate with influencers. Influencers have audiences that share the same interests and have earned their trust. Most importantly, they know how to create content that their followers will enjoy. On average, influencer marketing campaigns result in 30% higher returns than YouTube advertisements. This is why brands plan on spending $13.8 billion on influencer marketing in 2021.

There are many ways to become more successful with your social media marketing. None of them is simple, and each business is unique in its own right. As a result, it's critical to thoroughly examine all possibilities at first in order to determine which channel is the greatest for your marketing efforts. If you already have one or two strategies up and running, it's time to consider broadening your marketing platform by trying influencer marketing. 

Find your ideal influencers on MuSE influencer search today!