Rethinking marketing in the age of passion and influence
Thoughts on Passion, Influence, and Influencer Marketing
Welcome to Musetown Newsletter!
Thanks to technology, starting an online business is just a couple of clicks away. All you need is a laptop and a credit card in your hand. After the pandemic, people are shopping online more than ever, making even the massive Amazon struggle to keep up with the demand. Ecommerce is booming and now we have more than four million e-commerce companies out there.
These are all great news for consumers, right? Well, yes and no. More is good to some extent but not so much if there are too many options. Consumers need a better way to find and decide what they want to buy.
Like e-commerce, equally exploding are social media and influencers. As evidenced by the YouTube view hours doubled since the pandemic, people are spending more time on social media. What’s striking is that the new generation trust influencers as much as they trust their friends when it comes to product recommendations.
These changes have created a unique opportunity for small businesses to discover customers through influencers. We are in the business of helping small businesses create a rich brand story through our talented influencers.
In this newsletter, we’ll share our thoughts on how the “influence” of these influencers will continue to shape the future of marketing and some practical tips to make it work for your business.
We see a future where marketing is entirely different, thanks to the passion and authenticity of influencers. And we do want to make it happen by working with brands with unique stories and creative influencers.
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In the meantime, tell your friends!