This week, it was all about the Clubhouse app. I mentioned that Elon showed up on the app and then Zuckerberg appeared! People started to worry about their addiction to the app already! 😂

Then we have to ask; why is this happening and what’s the implication for brands? There are many things in play such as audio as an intimate medium, Zoom-fatigue, the growing need to connect with people outside their social circle, and the chance to speak with celebrities, etc. But at the core is the intimate community built around a topic, not a social circle, which would be a great opportunity for brands to connect with their customers closely. It’s a great opportunity for brands to quickly start a conversation with influencers as well as customers to hear their voice (literally! 😄) and build a real relationship. We’ll keep an eye on this new trend and continue to update you.

📺 Featured Video

Meebak partnered with Grazy Grace to introduce their skincare products. She introduced the products naturally as part of her story-time video about Kpop behind stories.

🌟 Featured Brand Partner

🕷 Prinker- a temporary tattoo printer

Prinker delivers fun temporary tattoos in seconds

https://www.prinker.us/

👉 Learn more about the Prinker campaign!

🌟 Featured Creators

Let us introduce two amazing family channels that share everyday story about their family life.

✅ Our Family Nest

Michigan family of 6 shares their family stories to their 1.17 million fans. Their fun and engaging content attract a young female audience.

✅ a RICH and JAZZY Life

“We enjoy every minute of our lives traveling the world, eating amazing food, exploring and having a good time with good people!”

Some interesting news that we found marketers would be interested in this week! 🧐

• Clubhouse gains momentum as Big Tech leaders join

• The new intimacy: Understanding Clubhouse’s young consumers

• 5 ways brands are adapting to shifts in video viewership to drive results- Think With Google

• Startups bet on text messaging as a way for influencers to reach fans and make money

• TikTok is the top app for making young people aware of your brand